4.23.2012

Exhibiting Products And Information Through Tension Fabric Displays

By Melody Lyons


Tension fabric displays are a fairly common means to display a business and its products. They are fairly convenient and manageable during travel and setup, making them one of the preferred methods of display in trade shows. For the same reasons, they are also generally a desirable option for use in special events.

This type of display will typically consist of a graphic, printed on lightweight fabric, which is mounted on a rigid structure. The fabric is stretched across the structure and held in place. This smooths out the fabric so the graphic is displayed properly.

These displays are not limited in variety. Many are as large as 10 feet tall and 10 feet across, and some are as small as just a couple feet in either direction. Some exhibits are flat, while some are curved in a way the encapsulates the viewer. The structures themselves, however, must be rigid and thus usually employ the use of straight metal rods connected to one another.

Portability is a crucial characteristic of a structure used so commonly in the trade show environment, and this type of display delivers. They are not very heavy, as the fabric used in them drastically cuts down on weight. Setting up and transporting the structures is also made to be easy and quick. They are typically available in forms that pop up or in smaller banner forms. Modular setups also include them because of these characteristics facilitating setup. They are sturdy enough to withstand transport, yet remain easy to stow and prepare.

The ways in which this display is used and the images assigned to it are diverse, and they are not restricted to any one realm of interest. The graphics can stand alone, or be lit up with a backlight or spotlight. Sometimes, the image may not be printed directly on the display. It can also be printed on another piece of fabric which is attached to the exhibit using Velcro.

Tension Fabric Displays allow businesses to present their products in one of the most accommodating and easily-manageable ways available. They allow a business to increase the size of their display without sacrificing maneuverability. If the difficulty of moving or preparing displays stands in the way of the optimal showcase, it would be wise to consider this option.




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